You’re Gonna Pay More For Those GIANT Xitter Ads

Those ever growing Xitter ads that have been taking up more and more screen space in your Xitter feed are going to cost more now, says Elon. He’s killing hashtags in ads, too.

Get ready to pay by the pixel, marketers. Ads on X will cost more based on their size, a move that owner Elon Musk hopes will disincentivize “giant ads that impair the user experience.”

“𝕏 is moving to charging for ads based on vertical size,” posted Musk tonight. “An ad that takes up the whole screen would cost more than an ad that takes up 1/4 of the screen, otherwise the incentive is to create giant ads that impair the user experience.”

To be fair, it has become a vertical size arms race and it is becoming legit annoying. Besides, there really isn’t a good reason not to monetize the madness whilst hopefully also disincentivizing the bloat.

Elon is also coming for your hashtags in ads as well.

If you rely on hashtags in your X ads and boosted posts, consider yourself not #hashtag blessed. Earlier today, Musk announced that hashtags will be “banned” from ads on X starting tomorrow.

“Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on 𝕏,” Musk wrote in a separate post. Really, hashtags, which Twitter popularized, have been on a decline in usage in recent years, so this one isn’t a surprise.

“But, but…what about my branded hashtags, my hashmojis and Hashfettis?’, you ask. Who knows?

Musk hasn’t made it clear if special hashtags, now called “Hashmojis” (previously called “Branded Hashtags”) will be included in this ad ban when tech companies like Apple pay a premium for their use. I guess we’ll find out in September when the next Apple Event sets the stage for the rumored iPhone 17, iPhone 17 Pro, and the new iPhone 17 Air.

Cool cool.