How PBS Won At Digital
PBS’s digital arm, Digital Studios, has seen significant growth since it started last year. But it still needs to find ways to generate revenue.
Millions of Americans can point to PBS as a third parent, as the network that helped raise them with programs like “Sesame Street” and “Mr. Rogers’ Neighborhood.”
But PBS is not immune to the transition from analog to digital and needs to continually reinvent itself. Recent data points to success, no matter that Mitt Romney wants to kill Big Bird.
PBS Digital Studios, PBS’s digital arm, started in 2012 and has had a heck of a first year. For the first five months of 2013, PBS.org was the No. 1 TV network site for unique visitors, according to Comscore. It recently racked up seven Webby awards, more than any other media company. PBS Kids has been the No. 1 site in kids video for the last 16 months.
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It’s kind of what they’re made for though - no other major media outlet relies so heavily on a sense of community as they do. It makes sense that they would excel at interacting with the community because they always have, this is just more hands-on for them.