Why Are Your Meta Ads Not Performing?

Look, it happens. And chances are that the answer(s) to why your ads aren’t doing the trick are probably not the same as they were even just a few years ago. Jon Loomer has a really great troubleshooting guide that I really can’t recommend highly enough.

If you’re a Meta advertiser, you’ve experienced poor performance at some point. If you claim you haven’t, you’re lying. When you ultimately run into performance problems, what should you do about it?

I contend that there is more confusion now than ever before when it comes to correcting performance problems with Meta ads. This is due to conflicting philosophies from old school and modern advertising.

You should not have an advertising strategy that reflects the 2018 environment. Just as important, you shouldn’t address performance problems in the same ways you did back then.

I admittedly cringe at so much of the advice floating around right now that will do little, if anything, about your results. You’re likely to make your results worse. So much of the popular advice is based on assumptions about how things work and what makes an impact that are no longer relevant.

So it’s time to clear this up. Consider this blog post a checklist of sorts. When you’re running into performance problems and need some direction, start here…

Read the whole thing and then bookmark it. You’ll be glad you did.