New/Mode Shuts Down Tweet Storm Tool
New/Mode has seen enough and is tapping out of Xitter.
As of February 15, 2025, New/Mode will no longer offer a Twitter/X Advocacy Tool.
There are several reasons for this decision, but platform changes are at the forefront.
X has increasingly become a space that amplifies far-right extremist views by design. X is also deprioritizing any posts that link to content outside the platform.
The platform is now largely shaped by its owner Elon Musk who has aligned X with leaders that represent a threat to democracy and human dignity.
We are not suggesting there’s no place for campaigners for social good to engage with Twitter/X.
The principle of meeting people where they are remains as vital as ever. There are still audiences on X worth reaching and engaging.
We made this decision thoughtfully. We understand that some of the world’s most effective campaigners rely on New/Mode, and the "Tweet Your Rep" advocacy tactic has made a real impact in the past.
However, providing a tool that exclusively targets elected officials on X is no longer appropriate or effective. Many U.S. representatives, for example, are moving to alternatives like BlueSky.
This isn’t at all surprising and they’re correct that more and more Dem electeds are moving on or simply engaging less at the Nazi bar. I have a feeling they’ll be rewriting the tool for Bluesky shortly.