Meta Releases ‘Reels Performance Playbook’
There’s a heap of interesting notes in this brief guide, which could help you formulate a more effective Reels strategy.
When Will Orgs Learn That Xitter Is a Nazi Bar Now?
Add the World Bank to the list of orgs finding out the hard (and dumb) way that Twitter is a cesspool of racist hate
Harris Campaign/Dems No Longer Ignoring WhatsApp
The Harris campaign is launching a WhatsApp channel. It’s long overdue.
Kamala Harris Is Winning TikTok With Authenticity
This is how you do it.
Google to Publishers: We Can Kill Ya Quick Or We Can Kill Ya Slow
“These are two bad options. You drop out and you die immediately, or you partner with them and you probably just die slowly, because eventually they’re not going to need you either.”
You Can Now Stuff 20 Photos Into An Instagram Post…If That’s Your Thing
More of your photos for Meta AI to ingest?
New YouGov Social Media Study Goes ‘Beyond the Feed’
Big new YouGov report on social usage patterns is worth your time, especially if you’re chasing Gen Z.
Can Anyone Trust X Usage Numbers? Should They? Probably Not
X has shared a range of mismatched usage stats to different stakeholders at different times and they never add up.
Big Change In Ad Conversion Attribution at Meta
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
No, Really. It’s Sends On Instagram Now
Sends per reach is a key metric, especially in the age of DMs
Meta Nixes Dynamic Creative, Say Hello to Flexible Ads
Dynamic Creative is dead at Meta. Say hello to Flexible ads.
Excellent New Pew Study On How Americans Navigate Politics on TikTok, X, Facebook and Instagram
The experiences and views of each site’s users – from how much political content they see to the platforms’ impact on democracy
Instagram Chief On Insights Into Algos, Monteziation
LinkedIn is the Latest Platform That Wants to Be TikTok
Accessibility WIN: TikTok Can Now Add Titles In Editing Process
A great timesaver for accessibility minded creators.
Programatic Advertising Is A Black Box And A Huge Trojan Horse For Misinformation
Not good.
Instagram Algo Now Prioritizes Original Content Over Aggregators
Aggregator accounts sharing reposted content are going to be removed from Instagram’s recommendations.
CapCut Adds Script-to-Video
Well done, CapCut.
Pour One Out For Crowdtangle
I hate this.
TikTok Is Now Sharing a Monthly Trends Report
Good stuff from TikTok.