LinkedIn Adds New Video Ad Formats

LinkedIn claims video views in their app are up 36% y-o-y and are now offering more ways and formats to target users on their platform.

First off, Linkedin has announced “First Impression Ads,” which will enable marketers to ensure that theirs is the first video promotion their target audience sees in-stream.

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LinkedIn has also highlighted its recently renamed “BrandLink” option, which enables marketers to place their video ads alongside approved publisher and creator content.

Nothing exactly earth-shattering here, but if you’re using LI, you may feel differently.