New Advanced Analytics at YouTube Offer More Insights Into Performance Metrics For Newer Users

YouTube is rolling out some new changes to its Advanced analytics that offer some more simplified ways for newer users to gain insights into the performance of their content. This is long overdue, IMHO.

YouTube’s rolling out some changes to its Advanced Mode in YouTube Analytics, which it’s hoping will make it easier for more users to glean relevant, valuable information from the tool, rather than it being only for advanced users.

YouTube says that it’s redesigned the Advanced Mode element with “simplicity in mind, making it more intuitive for both beginners and power users.”

First off, as you can see in the above example, YouTube’s added a new left-hand sidebar, with more controls to configure your reports. So now, it’ll be much easier to hone in on whatever element you’re looking to learn more about, by simply choosing the relevant metrics from the available filters.

As explained by YouTube:

“You can search and find useful breakdowns of your channel performance, like geography, content type, and revenue source. With the metric picker, you can choose the metrics you want to see. You can select and deselect multiple metrics at once, and you can apply filters to narrow down the most relevant information. We’ve also introduced a new feature to help you search content by its title, while you can also sort your content by duration and publish date.

Very handy.